Marketing Microgreens

ABOUT THE LIVE WEBINAR

Marketing Microgreens will help attendees identify potential outlets for their microgreens by exploring consumer preferences and purchasing habits. This session will cover key topics such as the perceived health benefits of microgreens, strategies for ensuring positive consumer experiences, and methods for encouraging repeat purchases. Whether you’re just starting or looking to grow your market, this session will provide valuable insights to boost your microgreens business.

EVENT DETAILS

A one-hour free webinar presented by Penn State Extension experts.

WHEN

May 8, 2025
(12:00 PM-1:00 PM ET)

Register By: May 8, 2025
This event is free of charge.

Who is this for?

Microgreens producers looking to improve the quality and marketability of their products.
Agricultural entrepreneurs interested in exploring the expanding microgreens market.
Individuals eager to learn about the commercial and nutritional benefits of microgreens production.
What will you learn?

Consumer segments: identifying likely buyers
Sensory characteristics (e.g., flavor, texture, appearance) that appeal to consumers
Marketing strategies for microgreen producers
This material is based upon work supported by USDA/NIFA under Award Number 2023-70027-40447.

This event is being offered at no charge to participants.

Registration is required to receive the link to access the webinar.

A link to the recorded webinar will be emailed to registrants within ten business days after the live event. The recording will be accessible for six months from the event date.

Register By
May 8, 2025